Take THAT Samsung Advertising Types!

Remember my rant a few months back, venting my anger towards Samsung’s misleading “LED TV” Ads? Well, looks like it’s Score: 1 for the UK Advertising Standards Authority.

They’ve ordered Samsung to change they way they portray the new TVs, to make general consumers more aware of what they’re buying.

Samsung are still trying to worm their way around it though. Gees, why is everyone in such a rush to be first? It just makes a mess of things.

[Via: Engadget HD]

Samsung have an “LED” TV… apparently

Well it looks like Samsung can’t resist jumping on the Buzzword Bandwagon either.

Samsung have recently released their “LED” TVs. “But surely that’s a good thing” I hear you say. “I thought LED TVs were the next best thing, to supersede LCD TVs” you tell me.

You’re mistaking this for the OLED TVs that are due to start making their way into our homes later this year, and Samsung are counting on this. Sony already have an OLED TV available, albeit only 11 inches in size and a naff resolution of 940×540.

Samsung could have easily named the news sets “LED edge-lit LCD TVs”, but they have decided to move away from the convention of naming sets based on their panel/screen type (CRT, Plasma, LCD, OLED) and start calling them based on their backlight type.

Another excellent example of confusing the crap out of the unsuspecting public with more marketing twaddle!

This is not an attack on the sets themselves. I have read that they’re very, very nice. The edge-lit LED magic allows the sets to be wafer-thin. But there is NOTHING on the site that mentions them being standard LCD TVs, with a different type of LED backlight (LED backlighting is usually ‘direct’ from behind the panel, not from the edge). So they are clearly, falsely, marketing this as an LED TV. They even have it in a separate section, away from the LCD TVs!

Samsung….How very dare you. If I fit a car battery to my car made by, say, a company called ‘Rocket’ – could I then say my car is “Rocket Powered”?!

P.S. I have just noticed that they are calling the USB 2 port on the TV a “USB 2.0 Movie” port. As if there’s any difference. Give it a rest!